Anne Scherer is a true pioneer in the fields of consumer psychology and technology. For over a decade, she has been on a mission to discover how new technologies are transforming the way we interact with businesses. As an Assistant Professor of Quantitative Marketing at the University of Zurich and co-founder of Delta Labs AG, Anne delves deep into the fascinating world of AI, robo-advisors, and conversational interfaces.
Driven by her passion for "better tech," Anne supports startups, companies, and NGOs in shaping our AI-driven future. She has been a member of the World Economic Forum's Global Future Councils and is known for her groundbreaking research, published in top academic journals and major media outlets. Her TEDxTalk, in which she discusses why we are more honest with machines, has already been viewed over 1.8 million times.
Before joining the University of Zurich, Anne conducted research at ETH Zurich and earned her PhD with honors from the Technical University of Munich.
Anne is not only a scientist but also a true adventurer. She has traveled the world, from diving in the Red Sea to cycling on Easter Island, and these experiences have enriched her perspective. In this way, Anne contributes to shaping a technology-driven future that is as exciting as her own adventures. Anne lives with her partner in Zurich.