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Ries, Al : Positioning: The Battle for Your Mind

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Autor Ries, Al / Trout, Jack
Verlag McGraw-Hill Education - Europe
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 2001
Seitenangabe 224 S.
Meldetext Folgt in ca. 10 Arbeitstagen
Ausgabekennzeichen Englisch
Masse H20.3 cm x B13.4 cm x D1.3 cm 214 g
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Fr. 30.50
Verfügbarkeit: Am Lager
ISBN: 978-0-07-137358-6
Verfügbarkeit: Folgt in ca. 10 Arbeitstagen

Über den Autor Ries, Al

Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.

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