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Murniati, Murniati : HOTEL MARKETING STRATEGIES IN DIGITAL ERA

The Secret Of Improving Hotel Marketing Performance in the Tourism Industry

This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses
1. Marketing Mix Theory and Practice
2. Segmentation, Targeting, and Positioning
3. Theory and Practice of Consumer Behavior
4. New Product Development
5. Modern Marketing Channels
6. Hotel Vs. Online Travel Agency
7. Optimizing Hotel Website Performance
8. Search Engine Optimization for Hotel Websites
9. Electronic Mail Marketing
10. Competitive Strategy & Alliances


Autor Murniati, Murniati / Bawono, Suryaning
Verlag Lulu.com
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 2020
Seitenangabe 362 S.
Meldetext Folgt in ca. 15 Arbeitstagen
Ausgabekennzeichen Englisch
Abbildungen Paperback
Masse H28.0 cm x B21.6 cm x D1.9 cm 910 g

This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses
1. Marketing Mix Theory and Practice
2. Segmentation, Targeting, and Positioning
3. Theory and Practice of Consumer Behavior
4. New Product Development
5. Modern Marketing Channels
6. Hotel Vs. Online Travel Agency
7. Optimizing Hotel Website Performance
8. Search Engine Optimization for Hotel Websites
9. Electronic Mail Marketing
10. Competitive Strategy & Alliances


Fr. 158.00
Verfügbarkeit: Am Lager
ISBN: 978-1-71632-925-8
Verfügbarkeit: Folgt in ca. 15 Arbeitstagen

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