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Kalbach, Jim : Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Find out how to create a strong market pull towards your products and services, rather than just pushing solutions that don't have good product-market fit.


Autor Kalbach, Jim / Schrage, Michael (Solist) / Tanamachi, Michael (Illustr.)
Verlag Two Waves Books
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 2020
Seitenangabe 320 S.
Meldetext Folgt in ca. 15 Arbeitstagen
Ausgabekennzeichen Englisch
Masse H22.8 cm x B15.4 cm x D2.5 cm 598 g

Find out how to create a strong market pull towards your products and services, rather than just pushing solutions that don't have good product-market fit.


Fr. 53.50
Verfügbarkeit: Am Lager
ISBN: 978-1-933820-68-2
Verfügbarkeit: Folgt in ca. 15 Arbeitstagen

Über den Autor Kalbach, Jim

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix. In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.

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