Jeff DeGraff is a clinical professor of management and organizations at the Ross School of Business at the University of Michigan and is an advisor to Fortune 500 companies--including General Electric, Coca-Cola, Google, Mercedes-Benz, and many more. He has written several books, including The Innovation Code, Innovation You, Creativity at Work, and Leading Innovation, and his thoughts on innovation are regularly covered by Inc., Fortune, and Psychology Today. He has a regular segment on public radio called The Next Idea. Staney DeGraff is CEO of Innovatrium, a laboratory and consulting firm specializing in developing innovation ecosystems. She is the coauthor of The Innovation Code.